The Difficulties of Scheduling Movie Releases

December 29th, 2007 · No Comments · Tagged as Movie-related

Ever wonder why, after some scary event over-exposed in the news, a movie gets released that seems too close for comfort and incredibly insensitive? Fact is, it usually isn’t due to insensitivity but for financial reasons already set in motion previously.

Think about it. Some gunman goes nuts and you see it all over the evening news and the papers. And only a few short weeks later - sometimes sooner - there’s a movie that seems inspired by it. It’s not - not usually. Movies take more time than that to make, and they have to be scheduled for release. Not releasing means losing money; releasing means offending people. It’s not an easy job. Check out the Cinephelia post Bang on schedule for a bit more insight.