Emma Watson, who we’ve watched grow up as Hermione Granger in the Harry Potter films, will be taking on a new role. Emma Watson is set to replace Keira Knightley as the new face of the Chanel fragrance Coco Mademoiselle.

Emma Watson, now 18-years-old, signed a two-year contract worth £3million to promote the Chanel fragrance.

Keira Knightley’s contract with Coco Mademoiselle ends this summer.

UPDATE: People.com is reporting that there’s no truth to Emma Watson landing a contract with Chanel. Chanel folks commented, it’s “100 percent not true.”