Paranormal Activity stars Katie Featherston and Micah Sloat talk about the ridiculous success of the film in this Today show October 27 video clip. Needless to say, Paranormal Activity has changed their lives.

Given Paranormal Activity’s phenomenal success, it only makes sense that the studio would be interested in a sequel. But will Paranormal Activity 2 have the same appeal as the original, which took over the box office via social networking and word of mouth?

Paramount is willing to take the risk, saying that they are “exploring” the idea of Paranormal Activity 2. Read the rest of this entry »

Call this the little horror movie that could. “Paranormal Activity,” a low-budget horror flick, started with free showings and spread to a wide release after it went viral with fans who marketed the movie on the internet and via social media.

Paranormal Activity didn’t even have a traditional movie trailer to start, but by using a campaign of limited showings (it played in fewer than 200 theaters), and asking people to go online and spread the word… it managed to earn $7.1 million over the weekend and a wider distribution. Read the rest of this entry »